April 2017 Issue

April 2017 Model Retailer
Keep employees
By Pamela Thompson
How high is your employee turnover? Shop owners and others share ideas for making your store a desirable place to work
pg. 10
Print ad
Create the perfect print ad
By Elizabeth Nash
This traditional marketing method can pay for itself, as long as you use it correctly
pg. 12
Who needs cash?
By Mark E. Battersby
For more and more consumers, the answer is "not me!" What retailers need to know about mobile wallets and other forms of cashless payments
pg. 14
Keep customers online
By Heather Larson
Three successful store owners describe how to keep ecommerce shoppers happy and buying
pg. 16